Radisson Blu GHR has Rome’s first immersive room

Radisson Blu GHR Rome, with the city’s first immersive room, is in the heart of Rome’s Parioli district. Ideal for a leisure and business clientele, the hotel reflects the artistic soul of the Eternal City. In recent years Rome has enjoyed a cultural revival, thanks to the opening of venues such as the Auditorium, the MAXXI museum and the Forum Theatre as well as trendy clubs, wine bars and up-market restaurants.

Videos and static images are transformed into immersive experiences.
Not far from Piazza del Popolo the Radisson Blu GHR Rome has a banqueting hall that is Rome’s only immersive room with images and videos projected on the walls and ceiling together with audio. Radisson Blu GHR is the first hotel in Rome to have adopted this particular audio and video technology thanks to 11 Full HD projectors that work in unison, transforming videos or static images into real immersive experiences.

“The room is ideal for customized product launches and press conferences”

Gian Maria Vecchiarelli, director of sales & marketing, says “Our immersive room turns corporate or private events into lasting experiences allowing us to customize events, from traditional corporate dinners to product launches and press conferences.” The projections are on opposite sides of the room, creating two ultra-wide screens that use both pre-loaded video content, customized videos or branded content with the customer’s logo.