Here are some practical tips that could help you get some rich results and therefore the attention of the users.
- Create an entity in the Knowledge Graph — the best way to start doing this is publishing 5-stars linked open data. And that’s WordLift’s job. ?
- Write quality content which will help you build your brand authoritativeness and uplift your rankings.
- Frequently update your content to stay relevant and useful to your users.
- Think mobile-first, paying attention to critical technical factors such as speed and performance.
- Work on a multi-format strategy, producing different kinds of format such as texts, images, videos — possibly around the same content.