{"id":3507,"date":"2021-01-22T14:26:01","date_gmt":"2021-01-22T14:26:01","guid":{"rendered":"https:\/\/demo.wordlift.it\/io\/?p=3507"},"modified":"2021-06-23T11:39:26","modified_gmt":"2021-06-23T11:39:26","slug":"seo-automation-in-2021","status":"publish","type":"post","link":"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/","title":{"rendered":"SEO Automation in 2021"},"content":{"rendered":"\n\n\n<p>SEOSearch engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine&#8217;s organic (meaning un-paid)&nbsp;search results (which are collected in a SERP). What kind of tactics does SEO use? SEO activities are divided into two main categories: On-page SEO:&#8230;automation is the process of using software to optimize a website\u2019s <span id=\"urn:enhancement-29\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">performance<\/span> programmatically. This article focuses on what you can do with the help of&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/artificial-intelligence\/\"><span id=\"urn:enhancement-27\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">artificial intelligence<\/span><\/a>&nbsp;to improve the&nbsp;SEO&nbsp;of your website.&nbsp;<br>Let\u2019s first remove the elephant in the room:&nbsp;<strong>SEO&nbsp;is not a solved problem (yet)<\/strong>, and while we, as toolmakers, struggle to alleviate the work of web editors on one side while facilitating the job of <span id=\"urn:enhancement-35\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">search<\/span> engines on the other,&nbsp;<strong>SEO&nbsp;automation is still a continually evolving field<\/strong>, and&nbsp;<strong>yes, a consistent amount of tasks can be fully automated<\/strong>, but&nbsp;<strong>no, the entire&nbsp;<span id=\"urn:enhancement-57\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;workflow is still way too complicated to be&nbsp;<em>entirely<\/em>&nbsp;automated<\/strong>. There is more to this:&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/data\/\">Google<\/a>&nbsp;is a giant&nbsp;AI, and adding&nbsp;<span id=\"urn:enhancement-79\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;to our workflow can help us&nbsp;<strong>interact at a deeper level with&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google\/\">Google\u2019s<\/a>&nbsp;giant brain<\/strong>. We see this a lot with&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/structured-data\/\">structured <span id=\"urn:enhancement-43\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">data<\/span><\/a>; the more we publish structured information about our&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/\">content<\/a>, the more&nbsp;Google&nbsp;can improve its results and connect with our audience.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This blog post is also available as Web Story ?&nbsp; \u201c<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/seo-automation\/\">SEO Automation in 2021 Web Story<\/a>\u201c<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#introduction\">An introduction to automatic SEO<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#AI-solve-SEO\">Will&nbsp;<span id=\"urn:enhancement-28\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">Artificial Intelligence<\/span>&nbsp;Solve SEO?<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#structured-data\">Automating Structured <span id=\"urn:enhancement-44\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">Data<\/span> Markup<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#untapped-content\">Finding new untapped content ideas with the help of&nbsp;<span id=\"urn:enhancement-80\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span><\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#content-creation\">Automating&nbsp;<\/a><a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-creation\/\">Content Creation<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#article-outlines\">Creating SEO-Driven Article Outlines<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#page-titles\">Crafting good&nbsp;<\/a><a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/larry-page\/\">page<\/a>&nbsp;titles for SEO<br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#meta-descriptions\">Generating meta descriptions that work<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#FAQ\">Creating FAQ&nbsp;content&nbsp;on scale<\/a><br><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#how\">How Does&nbsp;<span id=\"urn:enhancement-62\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;Automation Work?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\">An introduction to automatic SEO&nbsp;<\/h2>\n\n\n\n<p>When it comes to&nbsp;search engine optimization, we are typically overwhelmed by the amount of manual work that we need to do to ensure that our website ranks well in <span id=\"urn:enhancement-37\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">search<\/span> engines. So, let\u2019s have a closer look at the workflow to see where&nbsp;<span id=\"urn:enhancement-63\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;automation can be a good fit..<\/p>\n\n\n\n<ol><li><strong>Technical SEO<\/strong>: Analysis of the website\u2019s technical factors that impact its rankings, focusing on website speed, UX (Web Vitals), mobile response, and structured data.<ul><li><strong>Automation<\/strong>: Here, automation kicks in well already with the various SEO suites like MOZ, SEMRUSH, and&nbsp;<a href=\"https:\/\/www.woorank.com\/\">WooRank<\/a>, website crawling software like ScreamingFrog, Sitebulb, etc., and a growing community of SEO professionals (myself included) using Python and JavaScript that are continually sharing their insights and code. If you are on the geeky side and use Python, my favorite library is&nbsp;<a href=\"https:\/\/advertools.readthedocs.io\/en\/master\/readme.html\">advertools<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/twitter.com\/eliasdabbas\">@eliasdabbas<\/a>&nbsp;? .<\/li><\/ul><\/li><li><strong>On-Page SEO<\/strong>: Title Tag, Meta Descriptions, and Headings.<ul><li><strong>Automation<\/strong>: Here is where AI\/deep learning brings value. We can train language models specifically designed for any content optimization task (i.e.,&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/write-meta-descriptions-bert\/\">creating meta descriptions<\/a>&nbsp;or, as shown here by&nbsp;<a href=\"https:\/\/twitter.com\/hamletbatista\">@hamletBatista<\/a>,&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/automated-title-tag-optimization-using-deep-learning\/390207\/\">title tag optimization<\/a>). We can also use natural language processing (like we do with WordLift) to improve our pages\u2019 structured data markup ?.&nbsp;<\/li><\/ul><\/li><li><strong>Off-page SEO<\/strong>: Here, the typical task would be creating and improving backlinks.&nbsp;<ul><li><strong>Automation:<\/strong>&nbsp;Ahrefs backlink checker is probably among the top solutions available for this task. Alternatively, you can write your Python or Javascript script to help you claim old links using the&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wayback-machine\/\">Wayback machine<\/a>&nbsp;(here is&nbsp;<a href=\"https:\/\/github.com\/akamhy\/waybackpy\/wiki\/Python-package-docs\">the Python Package<\/a>&nbsp;that you want to use).<\/li><\/ul><\/li><li><strong>SEO strategy<\/strong>: Traffic pattern analysis, A\/B testing, and future predictions.<ul><li><strong>Automation:&nbsp;<\/strong>here also we can use machine learning for time series forecasting. A good starting point is&nbsp;<a href=\"https:\/\/locomotive.agency\/technical-seo\/website-traffic-prediction-with-google-colaboratory-and-facebook-prophet\/\">this blog<\/a>&nbsp;post by&nbsp;<a href=\"https:\/\/twitter.com\/jroakes\">@JR Oaks<\/a>. We can use machine learning models to predict future trends and highlight the topics for which a website is most likely to succeed. Here we would typically see a good fit with Facebook\u2019s library&nbsp;<a href=\"https:\/\/facebook.github.io\/prophet\/\">Prophet<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/measuring-seo-effectiveness-using-causal-impact-analysis\/\">Google\u2019s Causal Impact analysis<\/a>.<\/li><\/ul><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AI-solve-SEO\">Will Artificial Intelligence Solve SEO?<\/h2>\n\n\n\n<p><span id=\"urn:enhancement-81\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;effectively can help us across the entire&nbsp;<span id=\"urn:enhancement-64\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;optimization workflow. Some areas are, though, based on my personal experience, more rewarding than <span id=\"urn:enhancement-38\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\"><span id=\"urn:enhancement-39\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">others<\/span><\/span>. Still, again \u2013 there is no one size fix all and, depending on the characteristics of your website, the success recipe might be different. Here is what I see most rewarding across various verticals.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#structured-data\">Automating Structured Data Markup<\/a><\/li><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#untapped-content\">Finding new untapped content ideas with the help of AI<\/a><\/li><li><a href=\"http:\/\/content-creation\/\">Automating Content Creation<\/a><ul><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#article-outlines\">Creating SEO-Driven Article Outlines<\/a><\/li><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#page-titles\">Crafting good page titles for SEO<\/a><\/li><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#meta-descriptions\">Generating meta descriptions that work<\/a><\/li><li><a href=\"https:\/\/wordlift.io\/blog\/en\/seo-automation\/#FAQ\">Creating FAQ content on scale<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"structured-data\">Automating Structured Data Markup<\/h3>\n\n\n\n<p>Structured data is one of these areas in&nbsp;<span id=\"urn:enhancement-65\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;where automation realistically delivers&nbsp;<strong>a scalable and measurable impact on your website\u2019s traffic<\/strong>.&nbsp;Google&nbsp;is also focusing more and more on structured <span id=\"urn:enhancement-46\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">data<\/span> to drive new features on its result pages. Thanks to this, it is getting simpler to drive additional organic traffic and calculate the investment return.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/The-ROI-of-Structured-Data.png\" alt=\"ROI of structured data\" class=\"wp-image-13894\"\/><figcaption>Here is how we can calculate the ROI of structured data<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/top-stories-1024x283.png\" alt=\"\" class=\"wp-image-13895\"\/><figcaption>Here is a concrete example of a website where, by improving the quality of structured data markup (on scale, meaning by updating thousands of blog posts), we could trigger Google\u2019s&nbsp;<strong>Top stories,&nbsp;<\/strong>to create a newflow of traffic for a news publisher.&nbsp;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"untapped-content\">Finding new untapped content ideas with the help of AI&nbsp;<\/h3>\n\n\n\n<p>There are 3.5 billion searches done every day on&nbsp;Google, and finding the right opportunity is a daunting task that can be alleviated with&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/natural-language-processing\/\"><span id=\"urn:enhancement-88\" class=\"textannotation wl-thing wl-link disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">natural language processing<\/span><\/a>&nbsp;and automation. You can read Hamlet Batista\u2019s blog post on&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/automated-intent-classification-using-deep-learning\/311309\/\">how to classify <span id=\"urn:enhancement-39\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">search<\/span> intents<\/a>&nbsp;using&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/deep-learning\/\">Deep Learning<\/a>&nbsp;or <span id=\"urn:enhancement-66\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">try<\/span> out&nbsp;<a href=\"https:\/\/streamsuggest.herokuapp.com\/\">Streamsuggest<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/twitter.com\/datachaz\">@DataChaz<\/a>&nbsp;to get an idea.&nbsp;<\/p>\n\n\n\n<p>Here at&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wordlift\/\">WordLift<\/a>, we have developed our tool for intent discovery that helps our <span id=\"urn:enhancement-30\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\"><span id=\"urn:enhancement-31\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">clients<\/span><\/span> gather ideas using&nbsp;Google\u2019s suggestions. The tool ranks queries by combining <span id=\"urn:enhancement-40\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">search<\/span> volume, keyword competitiveness and if you are already using WordLift, your&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/knowledge-graph\/\"><span id=\"urn:enhancement-1\" class=\"textannotation wl-link disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/knowledge_graph_2\">knowledge graph<\/span><\/a>. This comes in handy as it helps you understand if you are already covering that specific topic with your existing&nbsp;content&nbsp;or not. Having existing&nbsp;content&nbsp;on a given topic might help you create a more engaging experience for your readers.&nbsp;&nbsp;<video controls=\"\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/12\/Jan-07-2021-13-12-28.webm\"><\/video>Here is a preview of our new ideas generator \u2013&nbsp;<a href=\"https:\/\/wordlift.io\/become-a-vip\">write me to learn more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We give early access to our upcoming tools and features to a selected number of clients. Do you want to join our VIP Program?<\/h2>\n\n\n\n<p><a href=\"https:\/\/wordlift.io\/become-a-vip\"><strong>Become a VIP<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-creation\">Automating Content Creation&nbsp;<\/h3>\n\n\n\n<p>Here is where I expect to see the broadest adoption of AI by marketers and content writers worldwide. With a rapidly growing community of enthusiasts, it is evident that&nbsp;AI&nbsp;will be a vital part of content generation. New tools are coming up to make life easier for&nbsp;content&nbsp;writers, and here are a few examples to help you understand how&nbsp;<span id=\"urn:enhancement-84\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;can improve your publishing workflow.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"article-outlines\">Creating SEO-Driven Article Outlines<\/h4>\n\n\n\n<p>We can train&nbsp;<strong>autoregressive language models such as GPT-3<\/strong>&nbsp;that use&nbsp;deep learning&nbsp;to produce human-like text. Creating a full article is possible, but the results might not be what you would expect. Here is&nbsp;<a href=\"https:\/\/bdtechtalks.com\/2020\/09\/14\/guardian-gpt-3-article-ai-fake-news\/\">an excellent overview by&nbsp;<\/a><a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/ben-dickson\/\">Ben Dickson<\/a>&nbsp;that demystifies&nbsp;<span id=\"urn:enhancement-85\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;in the context of&nbsp;content&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/writing\/\">writing<\/a>&nbsp;and helps us understand its limitations.&nbsp;&nbsp;https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1303340597449822208&amp;lang=en&amp;origin=https%3A%2F%2Fwordlift.io%2Fblog%2Fen%2Fseo-automation%2F&amp;theme=light&amp;widgetsVersion=ed20a2b%3A1601588405575&amp;width=550px<\/p>\n\n\n\n<p>There is still so much that we can do to help&nbsp;writing&nbsp;be more playful and cost-effective. One of the areas where we\u2019re currently experimenting is&nbsp;content&nbsp;outlining.&nbsp;Writing&nbsp;useful outlines helps us structure our thoughts, dictates our articles\u2019 flow, and is crucial in&nbsp;<span id=\"urn:enhancement-67\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;(a good structure will help readers and <span id=\"urn:enhancement-41\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">search<\/span> engines understand what you are trying to say). Here is an example of what can be done in this area.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/wordlift-seo-experiments_outline-1024x567.png\" alt=\"\" class=\"wp-image-13905\"\/><\/figure>\n\n\n\n<p>I provide a topic such as \u201c<strong><span id=\"urn:enhancement-68\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;automation<\/strong>\u201d and I get the following outline proposals:<\/p>\n\n\n\n<ul><li>What is automation in SEO?<\/li><li>How it is used?<\/li><li>How it is different from other commonly used SEO techniques? &nbsp;<\/li><\/ul>\n\n\n\n<p>You still have to write the best&nbsp;content&nbsp;piece on the Internet to rank, but using a similar approach can help you structure ideas faster.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"page-titles\">Crafting good page titles for SEO<\/h4>\n\n\n\n<p>Creating a great title for&nbsp;<span id=\"urn:enhancement-69\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;boils down to:&nbsp;<\/p>\n\n\n\n<ol><li>helping you rank for a query (or search intent);<\/li><li>entice the user to click through to your page from the search results<\/li><\/ol>\n\n\n\n<p>It\u2019s a magical skill that marketers acquire with time and experience. And yes, this is the right task for&nbsp;SEO&nbsp;automation as we can infuse the&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/machine-learning\/\">machine with learning<\/a>&nbsp;samples by looking at the best titles on our website. Here is one more example that we\u2019re working on: a trained model that can come up with great title suggestions given a few topics. Let\u2019s try it out. Here I am adding two topics:&nbsp;<span id=\"urn:enhancement-72\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;automation and&nbsp;<span id=\"urn:enhancement-86\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;(quite obviously).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/wordlift-seo-experiments_title-943x1024.png\" alt=\"\" class=\"wp-image-13906\"\/><\/figure>\n\n\n\n<p>The result is valuable, and most importantly,&nbsp;<strong>the model is stochastic,&nbsp;<\/strong>so if we <span id=\"urn:enhancement-73\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">try<\/span> the same combination of topics multiple times&nbsp;<strong>each time, the model generates a new title.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/wordlift-seo-experiments-2.png\" alt=\"\" class=\"wp-image-13928\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meta-descriptions\">Generating meta descriptions that work<\/h4>\n\n\n\n<p>Also, we can unleash deep learning and craft the right snippet for our pages or at least provide the editor with a first-draft to start with for meta description. Here is an example of an&nbsp;<em>abstractive summary<\/em>&nbsp;for this blog post.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/wordlift-seo-experiments-3.png\" alt=\"\" class=\"wp-image-13929\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"FAQ\">Creating FAQ content on scale&nbsp;<\/h4>\n\n\n\n<p>The creation of FAQ&nbsp;content&nbsp;can be partially automated by analyzing popular questions from&nbsp;<span id=\"urn:enhancement-26\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/google\">Google<\/span>&nbsp;and&nbsp;<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/bing\/\">Bing<\/a>&nbsp;and providing a first draft response using deep learning techniques. Here is the answer that I can generate for \u201cIs&nbsp;<span id=\"urn:enhancement-74\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;important in 2021?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/wordlift-seo-experiments-4.png\" alt=\"\" class=\"wp-image-13930\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DISCLAIMER<\/strong>: these tools are not yet part of WordLift but are being tested with a selected number of clients. Do you want to&nbsp;<a href=\"https:\/\/wordlift.io\/become-a-vip\">join our VIP Program<\/a>&nbsp;to automate your SEO?&nbsp;<a href=\"https:\/\/wordlift.io\/become-a-vip\">Drop us an email<\/a>.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How Does SEO Automation Work?&nbsp;<\/h2>\n\n\n\n<p>Here is how you can proceed when approaching&nbsp;<span id=\"urn:enhancement-75\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;automation. It is always about&nbsp;<strong>finding the right&nbsp;<span id=\"urn:enhancement-47\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">data<\/span><\/strong>,&nbsp;<strong>identifying the strategy<\/strong>, and&nbsp;<strong>running A\/B tests<\/strong>&nbsp;to prove your hypothesis before going live on thousands of web pages.&nbsp;<\/p>\n\n\n\n<p>It is also essential to distinguish between:<\/p>\n\n\n\n<ul><li><strong><em>Deterministic output<\/em><\/strong>&nbsp;\u2013 where I know what to expect and<\/li><li><strong><em>Stochastic output<\/em><\/strong>&nbsp;\u2013 where the machine might generate a different variation every time, and we will need to keep a final&nbsp;<em>human<\/em>&nbsp;validation step.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/SEO-Automation-Flowchart-720x1024.png\" alt=\"\" class=\"wp-image-13909\"\/><\/figure>\n\n\n\n<p><em>I believe that the&nbsp;<\/em><strong><em>future of&nbsp;SEO&nbsp;automation<\/em><\/strong><em>&nbsp;and the contribution of machine\/deep learning to <span id=\"urn:enhancement-31\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\"><span id=\"urn:enhancement-32\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">digital<\/span><\/span> marketing&nbsp;<\/em><strong><em>is now<\/em><\/strong><em>.&nbsp;<span id=\"urn:enhancement-48\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEOs<\/span>&nbsp;have been automating their tasks for a while now, but&nbsp;<span id=\"urn:enhancement-77\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">SEO<\/span>&nbsp;automation tools using&nbsp;<span id=\"urn:enhancement-87\" class=\"textannotation disambiguated wl-creative-work wl-link\" itemid=\"http:\/\/data.wordlift.io\/wl01944\/entity\/artificial_intelligence_video_games\">AI<\/span>&nbsp;are just starting to take off and significantly improve traffic and revenues.<\/em><\/p>\n\n\n\n<p>Are you Interested in trying out&nbsp;<strong>WordLift Content Intelligence<\/strong>&nbsp;solutions to scale up your content production?&nbsp;<strong><a href=\"https:\/\/wordlift.io\/book-a-demo\">Book a meeting<\/a>&nbsp;<\/strong>with one of our experts or&nbsp;<a href=\"https:\/\/wordlift.io\/become-a-vip\/\"><strong>drop us a line<\/strong><\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><br><em>The image we used in this blog post is a series of fantastical objects generated by&nbsp;<\/em><a href=\"https:\/\/openai.com\/blog\/dall-e\/\"><em>OpenAI\u2019s DALL\u00b7E<\/em><\/a><em>&nbsp;new model by combining two unrelated ideas (clock and mango).<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>SEOSearch engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine&#8217;s organic (meaning un-paid)\u00a0search results (which are collected in a SERP). Here is how we can calculate the ROI of structured data    Here is a concrete example of a website where, by improving the quality of structured data markup (on scale, meaning by updating thousands of blog posts), we could trigger Google\u2019s\u00a0Top stories,\u00a0to create a newflow of traffic for a news publisher.<\/p>\n","protected":false},"author":3,"featured_media":3417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"wl_entity_type":[11,292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Automation in 2021 - wordlift demo site<\/title>\n<meta name=\"description\" content=\"Search engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine&#039;s organic\u00a0search results.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Automation in 2021 - wordlift demo site\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine&#039;s organic\u00a0search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"wordlift demo site\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T14:26:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T11:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.wordlift.it\/io\/wp-content\/uploads\/sites\/5\/2020\/12\/GettyImages-948478991-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/\",\"url\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/\",\"name\":\"SEO Automation in 2021 - wordlift demo site\",\"isPartOf\":{\"@id\":\"https:\/\/demo.wordlift.it\/io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.wordlift.it\/io\/wp-content\/uploads\/sites\/5\/2020\/12\/GettyImages-948478991-scaled.jpg\",\"datePublished\":\"2021-01-22T14:26:01+00:00\",\"dateModified\":\"2021-06-23T11:39:26+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Search engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine's organic\u00a0search results.\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.wordlift.it\/io\/seo-automation-in-2021\/#primaryimage\",\"url\":\"https:\/\/demo.wordlift.it\/io\/wp-content\/uploads\/sites\/5\/2020\/12\/GettyImages-948478991-scaled.jpg\",\"contentUrl\":\"https:\/\/demo.wordlift.it\/io\/wp-content\/uploads\/sites\/5\/2020\/12\/GettyImages-948478991-scaled.jpg\",\"width\":2560,\"height\":1701,\"caption\":\"A Marriott logo hangs on the side of a hotel in New York Thursday, February 9, 2006. 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