Top SEO trends for 2021

PREDICTIONS TOP SEO TRENDS FOR 2021 By Andrea Volpini DECEMBER 2020

"SEO WILL EVOLVE AND WILL FOSTER HUMAN-AI COLLABORATION TO UNPRECEDENTED LEVELS.” -CYBERANDY

2020 WAS LIKE NO OTHER SEO PREDICTIONS

1 NATURAL LANGUAGE GENERATION Get familiar with robot writers, make sure to plug some of this magic in your publishing workflows but remember keeping humans in the loop is still going to be essential in 2021. READ MORE

ROBOT WRITING Can algorithms become writers? ? Can bots become artists? The answer is yes, and the results are fascinating. My latest article for The Guardian, “Can algorithms become writers? Can bots become artists?”, explores the work of three researchers who have built algorithms to generate poetry, fiction, and music ?.

STRUCTURED DATA WILL SHAPE NEW SERP FEATURES get familiar with structured data ; don’t just think in terms of featured snippets but focus on the content model of your website. Remember that building your Knowledge Graph will help Google gather more insights about the entities behind your organization, your products, and your services. 2 READ MORE

GOOGLE'S MINI-APPS get familiar with structured data ; don’t just think in terms of featured snippets but focus on the content model of your website. Remember that building your Knowledge Graph will help Google gather more insights about the entities behind your organization, your products, and your services. In 2020 we have experimented with Google’s Mini Apps that provide an idea of the framework that Google uses for presenting its results to the end-user.

3 PASSAGE-BASED CONTENT OPTIMIZATION Let the content model drive more granular queries to your website. Be ready to improve headings and to create opportunities for natural jump links to chunks of content. Embrace long-form but build multiple segments out of it. Use schema markup to semantically organize your assets and don’t forget voice queries are on the rise.

E-COMMERCE EVERYWHERE E-Commerce is driving digital transformation across all sectors. The consumer expects easy-to-use, intuitive digital experiences across channels and devices. Data has become essential to link physical goods and services with digital experiences. Building a product knowledge graph is no longer an option for both big and small businesses. 4 READ MORE

YOUR GRAPH & YOUR BRAND SERP 5 Creating your graph and optimizing your presence in Google's graph is an essential element of your 2021 digital marketing strategy.

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