Retirees, Make the Most of Your Home Equity

A debt-free retirement has been the ideal scenario for so long that older adults often overlook a valuable financial resource: their home. Collectively, homeowners age 62 and older have a record $6.5 trillion of “tappable” equity, according to data analytics firm Black Knight. Individually, home equity accounts for more than a quarter to almost half of the median net worth of retirees, depending on age, according to the Federal Reserve Bank of Philadelphia.

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Many financial planners believe tapping that wealth in retirement or just before makes sense if done wisely for the right reasons. For instance, the money can be used for some laudable goals: to pay off higher-priced credit card debt, remodel a home with features to help you age in place, delay taking Social Security until you qualify for the maximum payout, buy long-term care insurance or pay the tax bill for a Roth conversion. Your home’s equity might be the lifeline you need to avoid drawing from your investments during a market downturn or taking on more portfolio risk to make up for any investing shortfalls.

The ultimate way to cash in on that equity is to sell your home and downsize or rent the next one. But most retirees don’t want to move, and even if they do, downsizing in today’s heated housing market presents its own challenges.

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The alternative is to borrow from your home equity with your home as collateral. You can refinance an existing mortgage and take cash out, borrow with a home equity loan or line of credit, or apply for a reverse mortgage. Each option comes with opportunities, limits and costs.

Lenders can’t discriminate against you based on your age, but you must prove you have the income and assets to repay a loan. A lender will ask for documentation including copies of award letters (for Social Security or a pension), payment stubs, recent savings or investment account statements, and 1099 forms for the past two tax years. Lenders generally want to see a “two-year history and three-year future” for most income sources, according to LendingTree.

Generally, borrowers with higher credit scores and lower loan-to-home-value ratios get the best rates.
Reverse mortgages work a bit differently, requiring underwriting but not a credit score.

No matter how you tap your home’s equity, you’ll pay closing costs including the lender’s origination fee plus fees for third-party services, such as the appraisal, title work and recording the lien with the county. The fees can be paid out of pocket or rolled into the loan. You’ll have a three-day cooling-off period after closing in case you change your mind.

Cash-Out Refinancing

Most seniors with home equity to tap are candidates for refinancing because the rate on their first mortgage is significantly above the market average, according to Black Knight. By refinancing, they can improve their rate and take cash out. In a cash-out refinance, the existing mortgage is replaced with a new larger one that reflects the home’s current appraised value. You can take cash out of the difference up to a limit.

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In mid-September, the national average fixed rate hit an all-time low of 2.9% for 30-year mortgages and 2.4% for 15-year mortgages with a 0.8 and 0.7 mortgage point, respectively, according to Freddie Mac. The rate on a cash-out refinance will be about an eighth to a quarter of a percentage point higher than for a no-cash-out refinancing, says Adam Smith, a mortgage broker in Denver.

If you want to refinance, don’t delay. Mortgages backed by Fannie Mae and Freddie Mac that close after Dec. 1 will be more expensive. To cover projected losses from the pandemic, the federally backed home mortgage companies will add a 0.5% fee to the interest rate on conforming loans (those less than $510,400, or $765,600 in high-cost areas in 2020).

Lenders will let you borrow up to 80% of your home’s value, including the new mortgage and the cash you take (75% for a second home or investment property). With a loan-to-value ratio of 80% or less, you’ll avoid the cost of private mortgage insurance. If you have any other home equity debt, you must pay it off or roll it into the new mortgage up to the limit.

Your monthly mortgage payment including the principal, interest, property taxes, hazard insurance and any homeowners association fees should consume no more than 28% of your monthly gross income.

Closing costs are typically 2% to 6% of the new loan amount. Use the TriRefi calculator to determine whether it’s better to pay out of pocket or roll the cost into the loan or interest rate.

Home Equity Borrowing

A home equity loan, also called a second mortgage, provides a lump sum payout that may work well for a one-time expense, such as a specific home project or car purchase. It offers the predictability of a fixed rate of interest and repayment in equal monthly payments over a term of five to 20 years.

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A home equity line of credit is a revolving line of credit that you can tap whenever you like by using a check, a credit or debit card connected to the account, or an electronic transfer. You’ll incur a variable rate of interest on any outstanding balance. You could use the HELOC to pay for completed phases of a remodeling project or ongoing or variable expenses, such as medical bills, or just keep it available for an emergency.

Be aware that lenders may reduce, freeze or cancel lines of credit if they anticipate or experience a rising number of defaults, as they did during the Great Recession. Despite the pandemic-related
economic uncertainty, lenders haven’t yet curtailed borrowing for existing lines of credit, says Keith Gumbinger, vice president at, a financial publisher. However, JPMorgan Chase and Wells Fargo stopped taking applications for new HELOCs this past spring and had not resumed by mid­ September.

HELOCs provide an initial withdrawal period, usually 10 years, when you can borrow up to your limit. During that time, you may choose to make a minimum payment—typically 1% to 2% of the loan balance—or an interest-only payment if you qualify. You can usually prepay more without penalty. As you repay principal, your available credit is replenished.

Many lenders offer a “loan within a line” type of HELOC. During the draw period, you can convert all or part of your outstanding balance from a variable to a fixed rate, usually a limited number of times, and repay that portion over a term of up to 20 years.

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After the draw period ends, you must begin making principal and interest payments, typically over 10 to 20 years. Look for a fully amortized repayment plan that will completely pay off your balance by the end of the term, without requiring a balloon payment. If you pay only interest throughout the draw period, you could get hit with a substantially larger payment. To avoid that, pay off the balance in full or refinance into a new HELOC before the repayment period begins.

In mid-September, the average fixed rate for a home-equity loan with a 10- or 15-year term was 5.7%, and the average variable rate for a HELOC was 4.8% (with a loan or line amount of $30,000, a FICO score of 700 and a combined loan-to-value ratio of 80%), according to

Some lenders will offer a lower, introductory HELOC rate to qualified borrowers. Make sure you know how long it lasts and what your new rate will be when the introductory period ends. You may qualify for a discount of 0.25% or 0.5% on the rate if you already have or open a deposit account with the lender, sign up for automatic payments or agree to pay an annual fee of, say, $50. Look for a rate cap to keep borrowing costs manageable.

Closing costs for a home equity loan or line of credit can run about 2% to 5% of the loan amount. In exchange for a “no-cost” offer, you’ll either pay a higher interest rate, or the lender will impose a penalty if you close the loan or line prematurely. Pay special attention to miscellaneous fees for such things as inactivity or a minimum balance.

Begin shopping wherever you currently have a bank account, but check other lenders for current rates and offers or request personalized quotes. Then use calculators at or to run what-if scenarios.

How Reverse Mortgages Work

To tap their home equity, Ray and Anne Smith, of Jasper, Ga., refinanced into a reverse mortgage this past spring. The Smiths, who are in their 70s, draw Social Security and have an IRA, but took the reverse mortgage as a financial cushion. “I wanted to make sure we will be comfortable and can live in this house as long as we want to,” says Ray.

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The Smiths’ home appraised for $395,000, and the couple was approved for a maximum payout of $230,000. They were required to pay off their mortgage balance of $80,000, which eliminated their monthly payment of $500 in principal and interest. They took a credit line of $150,000 and immediately withdrew $25,000 to pay off credit cards.

The Smiths can draw from the line when and if they need it, and Ray enthusiastically points out that the line of credit will grow at the same 3.5% rate they will pay on outstanding balances. “Our assets are tied up in investments, and you never know what will happen to them,” says Ray. He says next year he may borrow from the line of credit to avoid incurring tax on income from Social Security and withdrawals from his IRA.

Over the past several years, reverse mortgages have begun to overcome a somewhat tarnished
reputation with product changes and additional requirements for financial assessment that have
corrected some potentially detrimental features. Retirement income researchers have established
reverse mortgages as a viable tool, not just for financially strapped retirees but for well-heeled ones, too. “You may leave more to the kids if you strategically use a reverse mortgage,” says John Salter, a financial planner in Lubbock, Tex., who has studied reverse mortgages.

Contrary to what you may have heard about reverse mortgages, consider these facts: You remain the owner of your home and retain title to it. Because, in effect, you’re receiving loan advances, not income, the money is tax-free, and it won’t affect Social Security or Medicare benefits.

The loan comes due when the last surviving borrower dies, sells the home or leaves it for more than 12 months due to illness. After the borrower leaves the home, lenders must allow an eligible
nonborrowing spouse or committed partner to stay. A surviving partner can’t take any more money from the reverse mortgage but must continue maintaining the home and paying taxes and insurance.

Is Home Equity Interest Tax Deductible?

The cost of tapping your equity may be reduced on your federal tax return. If you itemize interest on up to $750,000 of mortgage or home equity debt ($375,000 if you’re married and file separately) is deductible to the extent that the money was used to buy, build or improve your home. (Higher limits of $1 million and $500,000 apply if you acquired the debt before Dec. 16, 2017.) If you refinance, take cash out and pay for a car or vacation, the interest on that amount can’t be deducted.

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The interest accrued on a reverse mortgage won’t be deductible until you repay the loan, typically when you leave the house and it’s sold. To qualify for the deduction, the money must have been used to “buy, build or substantially improve” the home.



Find sales leads with the #1 site for accurate business-to-business (B2B) eThe world of paid online advertising is a cutthroat one. There are many different channels and they all offer their advantages and disadvantages, and for a business that’s just getting started, it can be incredibly difficult to pick the right approach that suits your budget and use case. Two of the most common forms of paid advertising are CPM and PPC or pay-per-click advertisements, but they come with flaws that make them unsuitable for most businesses

The Problem with CPM and PPC

Issues with CPM

CPM stands for “cost per thousand impressions”. In regular terms, this means that for every 1,000 readers that see your advertisement, you’ll pay out a certain amount to the advertising company. It’s one of the cheapest methods and it’s easy to budget for considering you only pay for how much you want to advertise your business or its products and services. It also helps to guarantee that your ad will be shown a certain number of times to readers on blogs and websites. However, since you’re not paying for interactions and only paying when someone sees your advertisement, you could go a thousand impressions without getting a single click. As a result, it’s difficult to determine how successful your advertising campaign actually is, making it difficult to calculate how much money you’re getting on your investment.

Issues with PPC

PPC stands for “pay per click” but it’s also known as “cost per click” in some regions. As the name implies, you pay when someone actually clicks on your advertisements. This guarantees some level of interaction and you only pay when someone seems somewhat interested in your products. The biggest advantage of using PPC is that you can easily track if someone clicked your ad or not. You set a budget and you automatically pay everytime someone clicks, meaning you don’t risk overspending. You can also limit how much you spend so you can manually adjust how much you’re willing to pay for single clicks. However, since you’re competing with other major advertisers and companies, your ad might not show up as often as you’d like. In addition, if the prices you set aren’t competitive enough, then there’s a good chance your ad won’t show up at all.

As you can see, the two main methods of paid advertising aren’t exactly the most lucrative and they come with glaring issues. So what’s next? What options do we have to convert some serious numbers?

The Wonderful World of Cold Emailing

Cold emailing is perhaps the best method of converting customers, especially if you consider marketing by using Australia business database. It’s both the cheapest and most effective method, and contrary to popular belief it’s not spam email like many people assume.

Misunderstandings with Cold Emailing

Far too many amateurs use cold emailing incorrectly. They write up spammy emails that are just copied and pasted to different clients and they’re instantly sent to spam filters due to their poorly written content and lack of any real message. The point of cold emailing is to have a direct conversation with potential customers, hence why it’s important to gather email lists of potential candidates.

The misunderstanding is that people think of cold emailing as spam due to the low-quality cold emailing that exists now. Proper cold emailing involves a complete understanding of the customers that you email to. It also involves a direct and to-the-point introduction sentence to hook the reader, which is a lot harder than people think. Another important factor is that it has to be genuine and personalized. Cold emails refer to the reader by their name because their email and details have been included on an emailing list. You won’t see any “Dear sir/madam” introductions and you won’t see generic messages that are copied into every email.

Now that we’ve identified the common misconceptions with cold emailing, let’s have a look at what truly makes cold emailing the best choice out of all paid marketing channels by using such as manufacturing email database or pharmaceutical contacts list.

The Advantages of Cold Emailing

  • It’s the cheapest form of paid advertising – Out of all of the paid advertising channels, cold emailing is arguably the cheapest when used correctly and when you seek the correct sources of hospitals email database or canada business database. This gives it the most potential out of all of the paid advertising channels due to each message being written and personalized to the reader. If you’re able to write persuasive emails then it easily exceeds other forms of paid advertising.
  • It engages with viewers directly – Unlike other forms of paid advertising, cold emailing tends to engage with the viewers directly. This means that you’re more likely to get conversions and you’re more likely to build interest. Instead of just being a plain advertisement that isn’t necessarily targeted at your audience, a cold email contains far more information and the chance of interacting with your business directly.
  • It’s personalized for the reader – Since cold emails are targeted at viewers, it means they’re personalized. Thanks to the personal information found in email lists, it’s easy to get names and other information of the readers so they can be used in the email itself to sound more professional, polite and personalized.
  • It’s genuine unlike spam – Spam is just there to get the maximum number of views possible whereas cold emailing is offering a genuine product to the reader. It’s a far cry from spam and is far better at converting customers.

As you can see, cold emailing is both cheap and manages to convince customers that you’re a reliable business. If you’ve got a skilled writer on your side then you can create fantastic cold emails that will genuinely be impressive and manage to get people interested. The idea is to keep it short, snappy and avoid using huge paragraphs of pointless text.


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