smart mobility

This is a blog post about EV charging stations

This ia blog post about smart mobility. New charghing stations have been added to the Colosseum.


Amazon Alexa in-car voice service now available in the Uconnect Services for the New Jeep® Compass

New Jeep® Compass now also offers Amazon’s Alexa Voice Service on-board. An innovative feature added to Uconnect Services suite of connected services enabled by Ubigi, Transatel’s cellular connectivity solution for connected cars. The launch on the new Jeep follows its recent one on the Fiat New 500. The Alexa onboard voice service will be progressively deployed on the other models of FCA Italy, wholly owned subsidiary of Stellantis N.V.

The Fiat New 500 and New Jeep® Compass occupants can now use simple voice commands to ask Alexa anything: play their favorite tune, hear the news, check the weather, find places and get their directions or control smart home devices remotely. The service is already available in Italy, France, Germany, Austria, Spain, UK and Ireland. [1]

This new feature is embedded in Uconnect™ Services suite and made possible by the state-of-the-art level of connectivity offered by Ubigi 4G eSIM embarked in the vehicles. Ubigi’s connectivity solution also enables Wi-Fi on-board via a built-in Wi-Fi hotspot, which can connect up to 8 devices at once simultaneously. Uninterrupted high-speed connectivity enables streaming for infotainment, voice assistance, and access to value-added services enhancing digital passenger experience as well as security.

How to make the most of Alexa with Ubigi connectivity

To experience Alexa and other Uconnect™ services, Jeep® offers its New Compass customers a complimentary trial plan of 1GB over 3 months [2] with no commitment in selected markets. The Ubigi service includes the option to purchase additional data at the best rates when desired. Jeep® owners in have a large choice of data plans to better suit their needs: from one month to recurring top-ups. Plus, they benefit from a coverage in all EU27+UK+CH countries. So, they can recharge instantly anywhere on the road.

New Jeep® Compass owners can now discover how to activate Alexa in their vehicle by visiting the dedicated page on Ubigi’s website

Ubigi provides the connectivity, manages customer relations and support. The car owners can easily manage their account within the Ubigi application, accessible via any device. The multi-lingual selfcare application enables to check their balance in real-time and top up, among other features.

“We are thrilled to see our clients take full advantage of our Ubigi connectivity solutions to develop innovative services and transform the driving experience of their customers.” says Marie-Julie Le Guen, Head of Retail Services at Transatel.

Transatel (NTT Group) is the technical enabler behind Ubigi’s customer-facing service. Transatel’s design of the customer journey for this connected car service is the result of more than 20 years’ experience in marketing telecom offers directly to end users worldwide.

The longstanding partnership between Transatel and FCA Italy, wholly owned subsidiary of Stellantis N.V.,started in 2017, with Transatel delivering the technical solution behind the Mopar Connect on board unit launched in 2018, which was distributed in 20 European countries in after-market, targeting both the Business-to-Business (B2B) market (such as car rental firms) and the Business–to-Consumer (B2C) market. In 2019, FCA again chose Transatel’s 4G architecture for their Global Connected Vehicle Ecosystem.

Today, Ubigi cellular connectivity services enable Wi-Fi on-board for Fiat, Jeep, Alfa Romeo and Maserati cars.

Learn more about our solutions for automotive connectivity:


The Colosseum

Known as the Flavian Amphitheatre, the Roman Colosseum is one of the capital’s most remarkable monuments. Every year over 6 million people visit it. 

The Colosseum is the main symbol of Rome. It is an imposing construction that, with almost 2,000 years of history, will bring you back in time to discover the way of life in the Roman Empire.

The construction of the Colosseum began in the year 72 under the empire of Vespasian and was finished in the year 80 during the rule of the emperor Titus. After completion, the Colosseum became the greatest Roman amphitheatre, measuring 188 meters in length, 156 meters in width and 57 meters in height.

The Colosseum in Ancient Times

During the Roman Empire and under the motto of “Bread and Circuses” the Roman Colosseum (known then as Flavian Amphitheatre) allowed more than 50,000 people to enjoy its finest spectacles. The exhibitions of exotic animals, executions of prisoners, recreations of battles and gladiator fights kept the Roman people entertained for years.

The Colosseum remained active for over 500 years. The last recorded games in history were celebrated in the 6th century.

Since the 6th century the Colosseum has suffered lootings, earthquakes and even bombings during World War Two. Demonstrating a great survival instinct, the Colosseum was used for decades as a storehouse, church, cemetery and even a castle for nobility.

The Colosseum in the present day

At present the Colosseum is, along with the Vatican City, Rome’s greatest tourist attraction. Each year 6 million tourists visit it. On 7 July 2007 the Colosseum became one of the Seven Wonders of the Modern World.


  • The original name “Flavian Amphitheatre” was changed to the Colosseum due to the great statue of Nero that was located at the entrance of the Domus Aurea, “The Colossus of Nero“. The Domus Aurea was a great palace built under the orders of Nero after the Fire of Rome.
  • The emperor Titus inaugurated the Colosseum with 100 days of games, which took the life of more than 2,000 gladiators.
  • The Colosseum had a canvas ceiling to protect people from the sun. The machinery and cages were located beneath the arena.
  • There are some theories that the Colosseum was filled with water for naval battle recreations, although for the moment there have not been conclusive investigations.
  • Every Good Friday the Pope leads the Way of the Cross procession in the Colosseum. This place has always been closely connected with the church and on this day the early Christians that died in the arena are remembered.


The best way to skip the lines upon entering and to get to know the famous monument in detail, is to take a guided tour. This one, visits the Colosseum, Roman Forum, and Palatine Hill, skipping the lines and with an expert local guide.

In order to avoid endless lines that can cost you several hours, it is advisable either to arrive early in the morning or to buy an entrance ticket in the Palatine Hill, since there are usually fewer people there and the cost of entrance is combined.

Another way to avoid lines is to buy the Roma Pass, a discount card that offers free entrance to the Colosseum without having to wait in line.


White hat SEO

Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known to few and used by most, you might be consciously or subconsciously using Gray Hat SEO tactics!

Knowledge is power, and in the competitive world of search engines, being aware of the subtle differences and nuances between these SEO techniques can mean a sustained improvement in your search engine ranking or a sudden demotion in your current website traffic and ranking.

By giving you a comprehensive overview of White Hat, Black Hat, and Gray Hat SEO, this blog seeks to empower you to use the SEO technique that best compliments your organization’s goals and educates you about the associated risks and benefits of each SEO technique. Read on to learn more.Contentshide1 What is White Hat SEO?2 What is Black Hat SEO?3 What is Gray Hat SEO?4 What are the Features of a White Hat SEO Strategy?5 What are the Features of a Black Hat SEO Strategy?6 What happens when you violate SEO rules approved by Google?7 What are the differences between White Hat SEO, Gray Hat SEO, and Black Hat SEO?8 White Hat SEO vs Black Hat SEO vs Gray Hat SEO: Which SEO Technique should you Choose?9 Conclusion

What is White Hat SEO?

White Hat SEO is the practice of implementing search engine optimization techniques that are sanctioned and approved by Google. It includes the use of ethical SEO practices to improve your rankings.

Here are some Google-approved SEO tactics that fall under White Hat SEO:

  • Using standard-compliant HTML.
  • Creating relevant content for users.
  • Using unique and relevant page titles.
  • Using well-labelled images in your content.
  • Optimizing your content for mobile users.
  • Embedding relevant links and references.
  • Optimizing your content using niche-relevant keywords.
  • Improving the UX, UI, and page loading speed for a better user experience.

What is Black Hat SEO?

Black Hat SEO includes the wrongful manipulation of search engine tactics to rank a website on search engines quickly. Google condemns black Hat SEO, and using it can get your website blacklisted by this leading search engine platform.

Here are some Google-condoned SEO tactics that fall under Black Hat SEO:

  • Abusing rich snippets markup.
  • Engaging in plagiarism or using duplicate content.
  • Obtaining links from websites with irrelevant content.
  • Participating in affiliate programs that don’t add value.
  • Manipulating your codes in the backend with heavily searched keywords.
  • Keyword stuffing when the keywords are not relevant to your content.
  • Artificially improving your website’s domain ranking by bulk buying backlinks.

What is Gray Hat SEO?

Many of us are unfamiliar with the concept of a Gray Hat SEO because it is uncommon.

While there is no strict definition of Gray Hat SEO, we can understand it as a hybrid SEO practice that uses both white hat and black hat practices in its search engine optimization strategy. If you actively use both white hat and black hat SEO practices, you are engaging in a gray hat SEO practice.

Common examples of Gray Hat SEO:

  • Creating doorway pages
  • Building microsites
  • Submitting to link directories

What are the Features of a White Hat SEO Strategy?

Here are some of the critical features of a White Hat SEO strategy:

1. Follows search engine guidelines

White Hat SEO is an SEO practice that strictly follows and implements Google’s Webmaster Guidelines. These guidelines outline a list of rules & regulations for ‘ethical’ SEO optimization. If you’re not exploring deceptive activities to manipulate your search engine ranking on Google, you’re following white hat SEO.

2. Focuses on a human audience

Another feature that is crucial to white hat SEO is an audience-first approach. When you create content that benefits your website visitors and improves their overall website experience, you are inevitably engaging in white hat SEO. Publishing high-quality content and improving your website’s page loading speed are other prominent white hat SEO strategies as it improves a user’s experience when they interact with your website.

3. Based on a long-term strategy

A Google-approved SEO approach focuses on a time and work-intensive long-term strategy. When you take calculated steps for website optimization and organically rank your website through genuine efforts over a long time, you engage in white hat SEO.

What are the Features of a Black Hat SEO Strategy?

Here are some of the critical features of a Black Hat strategy:

1. Violates search engine guidelines

Google has outlined some search optimization practices as unethical and malicious. These are practices that you should not use as they directly violate Google’s search engine guidelines.

2. Relies on manipulative tactics

White Hat SEO includes the conscious implementation of practices for improving user experience and ethically ranking a website on search engines. On the contrary, Black Hat SEO relies on manipulating Google’s algorithm to improve search rankings. When you engage in Black Hat SEO, you implement malicious tactics to falsely project your website as more valuable to your users than it actually is.

3. Focuses on “quick wins”
Strategies that fall under Black Hat SEO primarily exploit loopholes in Google’s algorithm with the core objective of improving its website rankings without putting in much work.

While these tactics may produce results, the benefits are often short-lived because Google constantly improves its algorithms to prevent site owners providing a bad user experience from ranking well.

As a result, websites using Black Hat SEO run the risk of losing their rankings with every changing algorithm. The benefits are short-term, which means that you will inevitably need to invest in White Hat SEO tactics if you want to improve your rankings permanently.

What happens when you violate SEO rules approved by Google?

When you break the optimization rules sanctioned by Google, you will face many consequences. Some of the common consequences of engaging in Gray Hat and Black Hat techniques are as follows:

  • Get blacklisted from Search Results
  • Experience a temporary tanking of your website rankings
  • Get slapped with a Google Penalty

Get blacklisted from Search Results:

Engaging in Black Hat SEO can get you blacklisted from search results. This means that all the effort you put into ranking your website and individual blog posts and pages can come undone if you quickly and artificially scaled your website rankings via an unethical Black Hat SEO strategy.

Also Read: Mobile Responsiveness and the Google Penalty

Experience a temporary tanking of your website rankings:

If Google detects that your optimization tactics largely fall under Black Hat SEO, you can temporarily lose your website’s search engine ranking on Google. Google will artificially lower your website’s rank until you address the issue and undo your Black Hat SEO activities.

Get slapped with a Google Penalty:

Google can issue either a manual penalty or an algorithmic penalty to your website. Google’s in-house spam check team does a manual review of websites and flag & penalize ones that may come across as malicious or unethical.
On the contrary, Google’s crawlers work in real-time and scan websites to weed out links that it doesn’t trust and penalizes websites that it sees as unethical.

Here are some algorithm updates that can get your website penalized for the following reasons:

  • Florida: Penalizes your website for keyword stuffing
  • Panda: Penalizes your website for content farms
  • Penguin: Penalizes your website for unethical linking practices

What are the differences between White Hat SEO, Gray Hat SEO, and Black Hat SEO?

Here are some of the notable differences between White Hat SEO, Gray Hat SEO, and Black Hat SEO that you should familiarize yourself with.

Difference #1: Associated Risk

Some of the noteworthy differences in White Hat, Black Hat, and Gray Hat SEO w.r.t risks are as follows:

  • Risks of using White Hat SEO techniques: Beginning with White Hat search engine optimization, the plus point is that your website stays protected from Google penalties and a sudden dip in rankings. The drawback is that it might take you months, if not years, to attain a competitive website ranking and organic traffic.
  • Risks of using Black Hat SEO techniques: The use of search optimization hacks will help you quickly scale your website ranking. The drawback of using black hat SEO techniques is that you stand the risk of losing your website’s ranking due to potential changes in Google’s algorithm, which happens quite frequently. Another associated risk is that you’ll be slapped with a penalty from Google.
  • Risks of using Gray Hat SEO techniques: Due to the subtle nature of ranking hacks that are associated with Gray Hat SEO, your website will not get penalized straight away. However, you still run the risk of being penalized in the future and getting a demotion in rankings.

Now that we have outlined the potential risk difference between White Hat SEO and Black Hat SEO, we will now move on to the next risk, i.e. longevity.

Difference #2: Longevity

Here are some ways in which White Hat, Black Hat, and Gray Hat SEO differ w.r.t longevity:

  • Longevity of White Hat SEO techniques: The results of a white hat SEO strategy is long-term. Once you successfully increase your website’s ranking on search engines through ethical white hat SEO techniques, your rankings are likely to be permanent and long-lasting.
  • Longevity of Black Hat SEO techniques: Because of the fraudulent tactics adopted to boost your website’s ranking on search engines artificially, the results are tragically short-lived. The improvement in domain ranking that you may have achieved through Black Hat SEO can reverse any time Google updates its algorithms, making success achieved through Black Hat SEO, a short-lived solution.
  • Longevity of Gray Hat SEO techniques: Boosting your website’s ranking through Gray Hat SEO can be both short-term or long-term. If the practices you have implemented gets flagged by Google quickly, your success can be short-term. Similarly, if your optimization tactics are not categorized as unethical or malicious by Google now or in the near future, the ranking success you have achieved via Gray Hat SEO can be long-lasting.

White Hat SEO vs Black Hat SEO vs Gray Hat SEO: Which SEO Technique should you Choose?

The most significant difference between White Hat and Black Hat SEO is in terms of quick gains associated with Black Hat SEO and the permanent gains associated with White Hat SEO. What is more important to you? Quickly scaling your website while running the risk of being penalized and losing your current search engine rankings? Or permanently scaling your SEO rankings through white hat marketing techniques, knowing fully well that it may take potentially longer to achieve your rankings.

Considering the risks associated with both Black Hat and Gray Hat SEO, we favour the strict implementation and practice of White Hat SEO – no matter how slow the results may be.

Engaging in White Hat SEO will protect you from losing your website rankings due to changing algorithm updates or penalties from Google. Moreover, the success you have achieved in terms of your website’s ranking will be permanent when you make White Hat SEO part & parcel of your SEO strategy.


In this blog, we have covered Gray Hat SEO, White Hat SEO and Black Hat SEO in explicit detail. We hope that you now have a wholesome understanding of all these SEO techniques, what these mean, and how you can best implement these SEO practices to scale your business.

On the rare occasion that you would want to outsource your in-house SEO requirements to an SEO services agency, get in touch with us at Our dedicated SEO service expert will contact you and acquaint you with our White Hat SEO services.



Outdoor Events

event production hire, wireless microphone hire auckland
At The Rock Factory we pride ourselves on the quality of and passion for the production of great outdoor events.

Browse our: Outdoor Event Packages

In the last 2 years, we’ve invested heavily into upgrading our outdoor setups to bring a clearer, better sound to events of any kind and size. Rain or shine, you can trust us with a timely and professional set up, custom-tailored to your budget. Do you need a stage and a sound system setup for your performers? A technician to run the sound? Then look no further – we have you covered.

We’ve been working for a number of high profile projects such as the Auckland City Council’s Music In Parks series, events at Silo ParkElvis in the GardensKeltic FairTairua Wine and Food FestivalGrey Lynn Park Festival, Waitakere Festival and many many more. New Zealand is a beautiful country, and we’re proud to have been out and about enjoying what it has to offer and being a part of showcasing so much local talent. Outdoor events are definitely our newest favourite thing to do!

(As well as medium to large outdoor set-ups we are also ideal for smaller private events such as weddings or garden parties.  For a very small outdoor set-up you could even ‘dry-hire’ some of our equipment and set it up yourself.  eg an acoustic duo performing on the deck at a wedding or garden party)

What kind of event are you organising?

  • a music festival
  • a fair or market day with musical performers
  • a food and wine festival with jazz or bands
  • a dance performance
  • a cultural day with kapa haka groups and ethnic cultural music and dance from all over the world!
  • a parade or sports event
  • an A&P show
  • the sound for outdoor cinema (e.g Silo Cinema at Silo Park)
  • a garden party with music and entertainment
  • a wedding

How much does it cost for setting up a large concert in my backyard?

too much.

3D Printing Uncategorized

Brighton SEO

3d printing is fantastic!

Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the foreseeable years. Trust us; you do not want to get stuck with the wrong one!

Choosing the right TLD is critical for your business niche, and in this blog, we will show you how. Read on to learn what a TLD or domain extension is and the different types of TLD extensions you can choose from. We will make a one-to-one comparison between .com websites and other websites to give you a comprehensive understanding of the TLD extension that is right for you.

Let’s begin.

What is a Top Level Domain (TLD) or Domain Name Extension?

The name of a website is known as the second-level domain. It is the unique identifier of the website. The domain name extension follows the second-level domain. It is referred to as a top-level domain or TLD, and both terms are often used interchangeably.

Types of Domain Extensions:

Now that we know what a domain extension is, here are the three types of domain extensions you should be aware of:

  • Generic Domain Extensions
  • Sponsored Domain Extensions
  • Country Code Domain Extensions

TLD Extension Type 1: Generic Domain Extensions

Generic Domain Extensions are the most commonly-used extension category. Most online businesses in India and across the world use a generic domain extension. Popular extensions are .com, .org, and .net.

You can easily buy a generic domain extension by signing up for a domain name on domain hosting websites like Bluehost, Hostgator, and GoDaddy.


  • Commercial Websites:
  • Network:
  • Non-Profit Organizations:
  • Business Website:

TLD Extension Type 2: Sponsored Domain Extensions

Sponsored Domain Extensions are domain extensions that only a select few organizations can use. You need to fulfill the qualification criteria to use these extensions as part of your website name.

Some common examples of sponsored domain extensions include .gov and .edu. Only certified educational institutions like universities and colleges are allowed to use the .edu domain extension. On the other hand, the .gov domain extension is explicitly used by government agencies.


  • Government Agency:
  • Education Institutions:

TLD Extension Type 3: Country Code Domain Extensions

Country Code Domain Extensions are country-specific domain extensions. Most countries have unique two-letter domain extensions to showcase the location of the organization.

For example, many Indian-based organizations, startups, and enterprise-level organizations use the .in extension to showcase that they’re based in India.


  • India:
  • United Kingdom:
  • Russia:

What does .com mean?

Initially designed for eCommerce extensions, the .com domain extension is increasingly used for commercial websites today. If you come across any website with a .com extension, it most likely means that the business is a commercial website.

However, the growing popularity of this extension has made it the preferred choice for independent players too. In addition to eCommerce and business websites, you will come across blogs and personal websites using a .com extension.
This shows that a .com website owner may not necessarily be someone who runs a business or an eCommerce platform. For ecommerce websites, .com is the top level domain extension preferred. You can get professionally designed top-level ecommerce websites from a reputed ecommerce website design company.

What does .net mean?

The .net LTD extension stands for network. It was originally envisioned for websites specializing in network-based technology such as ISPs, email services, and database services. It is second in popularity after the .com extension and is widely used across countries and organizations.

In recent years, the .net has begun to inhabit equal importance as the .com extension, and many websites have started using this extension if their preferred .com domain is already claimed.

What does .org mean?

The .org extension was initially envisioned and explicitly designed for non-profit organizations. However, this limitation has been recently lifted and made more accessible to foundations and charities, education service providers, open-source software projects, and not-for-profit entities.

Almost anyone today can use the .org extension. But the common consensus remains that any .org website is most likely to be a non-commercial one.

What does .co mean?

The .co LTD extension stands for “company” or “corporation.” This website domain extension enjoys popularity among online businesses.

Recognized internationally as the best alternative to .com and .net, the .co LTD extension is often paired with country code domain extensions (Example:,

What does .biz mean?

The .biz LTD extension is designed for business owners. It is the least popular and most affordable extension on this list. Though it falls under the generic domain extension, the .biz LTD is primarily used by business and eCommerce websites.

.Com vs Other TLD Extensions: A Comparative Analysis

Does .com enjoy an uncontested advantage over other domain extensions? Or should you consider other factors while considering an LTD? Find the answers to all this and more.

We will now make a one-on-one comparison between .com and other domain extensions.


.Com vs .Net: What is better?

The .com and .net domain extensions are both business-targeted extensions. These are two of the most common domain extensions for online businesses.

Here are some things that you must consider before deciding to with either:

  • The .net extension is used by less than 4% of websites.
  • Most people will assume that your website extension is a .com. So if you reveal your business name to them, it is likely that they might land on a blank page or a competing website.
  • Visitors are most likely to remember your domain if it ends with a .com extension.
  • Since the .com is more memorable and more widely used, it inspires a spirit of confidence in your website. This is something that other extensions fail to do.
  • The .com extension also comes with unique usability. Most smartphone keyboards come with a “.com” key to enable users to plug a domain into their browser quickly. This option is not available for other domain extensions, including the .net extension.

The verdict: The .com is more popular and well-acclaimed than the .net TLD extension. Use the .com extension if you have the option to choose between the two. If you can’t claim your preferred domain name with the .com extension, you might consider the .net extension.

.Com vs .Org: What is better?

Are you confused between the .org and the .com extension, and which one is right for you?

If yes, consider the following points:

  • The .com is the preferred TLD extension for commercial business websites.
  • The .org is developed for non-profit organizations, making it the ideal fit for charities, NGOs, free online educators, and open-source technology platforms.
  • You will lose credibility if you are a profitable business and use a .org extension as websites with this extension are generally associated with free resources.
  • If your company has a for-profit and non-profit division, you can consider using the .org extension for your non-profit vertical and the .com extension for the business vertical.

The verdict: Both .com and .org are equally popular and trusted domain name extensions. They also convey different meanings about your website. Use the .org extension if you run a not-for-profit organization. Use the .com extension if you run a business, blog, or personal website.

.Com vs .Co: What is better?

The .com and the .co are rival extensions for business websites.

Here are some top things you might want to consider before you decide between the two:

  • Due to the similarity in terminology between the .com and the .co, it becomes incredibly challenging for .co website owners to brand themselves effectively as users automatically assume that their domain name ends with a .com, thus requiring clarification.
  • The .co domain is more expensive than .com, which means that you should go for this domain extension only if your target domain name is unavailable in the .com version.

The verdict: Both .com and .co are equally viable. But if you were to come down to choose between the two, we would recommend the .com domain extension anytime, any day.

.Com vs .Biz: What is better?

Does running a business website automatically mean that you should go for the .biz extension? Let’s find out.
Read on to learn if you should go for the .biz extension over the .com extension:

  • Using the .biz extension has some implications that are hard to evade. If you use the .biz domain extension, you are communicating to your visitors that sales are your website’s primary objective.
  • You might appear too sales-y to your customers if you use the .biz website. While turning a profit might be your ultimate objective, it is not something that you want to advocate actively.
  • On the contrary, using the .com extension will not only give your website a sense of authenticity but help you promote activities on your website that are not product or service-specific. For example, you can run a blog, a news publication, an open forum for discussion, and explore a plethora of other activities with a .com website.

The verdict: Owing a .biz website means that you are running a business. Moreover, the extension is relatively cheaper to purchase. But despite this unique value proposition, the .com remains uncontested as the premium website domain extension due to the trust factor associated with .com websites and the versatility it brings in terms of what you can do with the websites.

Is .com more trustworthy and memorable than .co, .net, .org, and other domain extensions?

According to independent research conducted by Growth Badger, .com websites are more trustworthy and memorable than websites with other TLD extensions.

This research found that:

  • Websites with a .com extension are 33% more memorable than websites with a .biz, .co, .net, .org, or other TLD extensions.
  • People are 3.8 times more likely to assume that a website ends in .com than anything else.
  • Websites with a .com extension are most trusted, and .co websites are the second most trusted.

Does the Domain Extension affect SEO?

Everyone in the online space wants to optimize their websites for SEO, which begs us to contemplate the role that a TLD extension plays in it. So I guess the question we should be asking is:

  • Will a particular domain extension affect my website’s SEO ranking chances?
  • Do .com websites enjoy a better chance at quickly ranking on search engines?

The answer to both questions is no.

Your domain extension does not affect your website’s SEO ranking chances. Neither does owning a .com website give you an SEO advantage over websites with other TLD extensions.

Google has announced that it does not consider domain extensions as a ranking metric.

In other words, whether you own a .biz website, a .org website, a .net website, or a .co website – your domain extension will not affect how quickly you rank on search engines. If you want to rank your website in search engines, you have to optimize it for on-page, off-page, and technical SEO.

So, what TLD extension is right for your business?

In this blog, we have introduced you to all types of TLD extensions and compared them all. We have also shown you that your TLD extension will not affect your SEO rankings.

Now that we have all this information, we will show you the best TLD extension based on various parameters:

  • Trustworthiness & Memorability: Growth Badger’s research on TLD extensions suggests that websites with a .com and .co extension are most trusted by users. The same research has found that .com, .co, .org, and .biz extensions are more memorable than websites with a .blog, .net, .io, or .us TLD extension.
  • Versatility: Most website extensions such as .biz and .org are limited in terms of what they represent. On the other hand, .com websites emerge as the obvious winner in terms of versatility as it gives you more freedom w.r.t what you want to represent. You can be a news publication or an online journal, a blog or a magazine, a product or service business or an independent website owner – the .com is for everyone!
  • Industry Niche: For most niches, the .com is the preferred TLD extension as it is most trusted by users across the world. However, if you are a non-profit organization, a charity, or an online resource website, then going for a .com extension might make more sense for you.
  • Pricing: In terms of pricing, .biz websites tend to be more affordable than other websites. On the other hand, the .com websites tend to be the most expensive. So if you’re a website owner with pricing limitations, you can consider a .biz TLD extension for your business.


We have done a comprehensive of all TLD / domain extensions in this blog. We hope you have a better understanding of what these are and which one is right for you. If you’re looking for website designing services, feel free to check out our dedicated website designing service page.

For custom quotes on our web development services, please write to us on this email ID: A member of our team will get in touch with you at the earliest.

We hope that you enjoyed this blog. Like, comment, and share this post to friends and people who might benefit from this resource. Watch this space for the latest blogs on trending topics in the digital niche.


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