FAQPage #1


When Does Pain Become a Pain Disorder?

By James Fricton, DDS MS

Severe, prolonged pain can significantly interfere with an individual’s ability to function and enjoy everyday life.

Pain disorders are the top reason to seek care, the #1 cause of disability and opioid addiction, and the primary driver of healthcare utilization, costing more than cancer, heart disease, and diabetes.

Many people experience chronic pain disorders. This can including people with jaw, neck and back, shoulder joint pain, and many other sorts of aches and pains. Chances are that you have been told at some point in your life that you have some type of pain problem and in some cases, you may have been told that there is little help for your pain. But how accurate are these ideas about chronic pain? What is the role of a health professional in treating a pain disorder?


Lisa Welchman


WordLift NG – Consortium workshop

Donald Trump was a president of the US.

On July 5th and 6th the team at WordLift reached Salzburg to meet the Consortium partners  for the WordLift Next Generation project. As you may know, WordLift received a grant from the EU to bring its tools to any website and to perfect anyone’s semantic SEOstrategy [link].

WordLift Next Generation is made up of WordLift, Redlink GmbHSalzburgerLand Tourismus GmbH and the Department of Computer Science of the University of Innsbruck. The aim is to  develop a new platform to deliver Agentive SEO technology to any website, despite its CMS, and to concretely extend the possibilities of semantic SEO in a digital strategy. The work started in January 2019 and is being developed in a 3-year timeframe.

The project started with a clear definition of the roles and responsibilities of each partner in the scope to improve WordLift’s backend to enrich RDF/XML graphs with semantic similarity indicesfull-text search and conversational UIs. The main goals for the project are: being able to add semantic search capabilities to WordLift, improved content recommendations on users’ websites and the integrations with personal digital assistants.

Here is an example of the initial testing done with Google’s team on a mini-app inside Google Search and the Google Assistant that we developed to experiment with conversational user interfaces.

Artificial Intelligence is leading big companies’ investments, and WordLift NG aims at bringing these technologies to small/mid sized business owners worldwide.

In order to accomplish these ambitions goals the consortium is working on various fronts:

  • Development of new functionalities and prototypes
  • Research activities 
  • Community engagement

What is WordLift NG?

The study for the new platform for WordLift’s clients started with a whole new user journey, including an improved UX. New features, developed with content analysis, include automatic content detection, specific web page markup, and knowledge graph curation.

The main benefit of this development is to exploit long tail queries to be featured as speakable (voice) tagging for search helpers. The new backend lets users create dedicated landing pages and applications with direct queries in GraphQL.

The new platform also provides users with useful information about data shared in the Knowledge Graph, including traffic stats, Structured Data reports. 

The development of NG involves features to bring WordLift’s technology to any CMS, the new on-boarding WebApp is part of that.

Envisioning a brand new customer journey, built to help publishers get their SEO done with a few easy steps, the new on-boarding web app guides the setup for users not running their websites on WordPress.

The workshop held various demos for applications developed by partners.

WordLift showcased a demo for semantic search built using Jina AI (an open-source AI-powered search framework), that uses deep learning models while providing relevant results when queried.
With semantic search one can immediately understand the intent behind customers and provide significantly improved search results that can drive deeper customer engagement.

This feature would have a major impact on e-commerces.

WordLift applied semantic search to the tourism sector and to e-commerce.

Find out more about Semantic Search here and drop us a line to learn more.

Application of Semantic Search to e-commerce In Pictures – a first demo built using Jina AI.

The backend of the new platform

The backend of the platform is being developed by RedLink, on state-of-the-art technologies.

The services are issued within a cloud microservice architecture which makes the platform scalable, and the data that today are published with WordLift is hosted on Microsoft Azure.

It will provide specific services and endpoints for the text analysis (Named Entity Recognition and Linking) data management (public and private knowledge graphs and schema, data publication), search (full text indexing) and conversation (natural language understanding, question answering, voice conversation) for its users.

GraphQL was selected to facilitate access to data in the Knowledge Graph by developers. Tools for interoperability between GraphQL and SPARQL were also tested and developed.Related articlesIs Rank Math compatible with WordLift?Alternative to Schema App – Schema Markup ToolsWhy Do We Need Knowledge Graphs?2x Your Video SEO in 3 Simple Steps

Data curation and Validation

An essential phase of the project is the collection of requirements and state of the art analysis in order to guarantee a perfectly functioning and functional product. 

The requirements for WordLift NG were developed by SLT, the partner network and STI.

The results of the research activities are aimed at:

  • enhancement of content analysis – read more about this here
  • analysis of the methodologies for the identification of similar entities (in order to allow, on the basis of the analysis of the pages in the SERP, the creation or optimization of relevant content already present in the Knowledge Graph)
  • the algorithms for data enrichment in the Knowledge Graph and reconciliation with data from different sources

On this front, the Consortium is currently working on the definition for SD verification and validation of Schema markup.

This phase will ensure all statements are:

  • Semantically correct
  • Corresponding to real world entities (annotations must comply with content present and validated on the web)

and that annotations are compliant with given Schema definitions (correct usage of vocabulary).

Community Engagement

Part of the project is the beta testing and the presentation of the platform to WordLift’s existing customers.

We’d be thrilled to share our findings on structured data with the SEO community and to contribute to the definition of the future of structured data alongside Google and Bing.

WordLift is an official member of the DBPedia community and will actively contribute to DBpedia Global. Find out more here.

If you’re willing to know more about it, and to be included in the testing of the new features contact us or subscribe to our newsletter!



The Best Ways to Care for Buddleja

Planting a butterfly bush in an optimum location minimizes the time you’ll spend on maintenance. Choose a sunny or partly shaded area where the soil is well-drained. Soil that is constantly wet encourages rot. When planted in good quality garden soil, a butterfly bush rarely needs fertilizer. Give your butterfly bush plenty of room.

How to Plant

When planting a new plant, separate it from another where the root system will grow. Since this one will have a shallow root system, you don’t want to dig it too deep. But don’t force it too shallow. Too shallow, and the plant may not survive. Make sure you plant your new buddleja into a spot that gets morning sun. Avoid planting it near walls and below a roof line since the shade that radiates from these areas is strong. Use a stake or tie to stabilize your new buddleja plant while it grows. There will be fewer leaves than flowers to feed the plant, so they need more. Water the plant to keep the soil evenly moist. Water it if it’s grown in a location that doesn’t receive much rain. Staking a new plant The purpose of a stake is to support the root system.


Choose a location that receives at least eight hours of direct sun a day. Once established, a butterfly bush will appreciate plenty of room to spread its luscious foliage. Watering Water your butterfly bush at the base. Don’t allow your plant to get waterlogged. Butterfly bushes grow best in partial shade. If your plant is growing in full shade, it may benefit from a plant-watering schedule. Your butterfly bush’s best survival strategy is to have plenty of deep, deep watering. In a pinch, butterfly bushes will grow in containers, which need watering every other week or so. Lawnmowers or weed whackers should never be used on the upper portions of a butterfly bush. The plant will withstand occasional cuts, but it will never enjoy its full growth potential.


Local Busniess

WordLift is a start-up[1] founded in 2017 and based in Rome, Italy. The company has developed the homonymous WordPress plugin which, through the use of semantic technologies and artificial intelligence, optimises the writing and organisation of content and the findability of websites.[2][3] Wordlift supports 32 different languages and in 2017 has had over 200 clients, amongst which are SalzburgerLand Tourismus GmbH, Greenpeace, Legambiente and The American University in Cairo.[4][5][6][7]

1 History
2 Awards
3 See also
4 References
5 External links


WordLift was founded in Rome in 2017 by Andrea Volpini, David Riccitelli, and other partners, and its plugin was developed using the results of European Union’s research and development projects Interactive Knowledge Stack (IKS) and Media in Context (MICO). Both projects were co-funded by the European Union and aimed at developing open source semantic technologies.[8] WordLift aids content writing on the web by enriching it with structured metadata that increases the PageRank of website pages.[9] In March 2017 WordLift has created a partnership with WooRank, a Belgian a company specialising in digital marketing, thus obtaining a 200.000 euro grant.[4][10][5]

In 2011 WordLift took part and the IKS Semantics UX Contest winning 40.000 euros.[11][12]

In 2020 WordLift, together with its partners Redlink GmbH, SalzburgerLand Tourismus GmbH and the Semantic Technology Institute at the University of Innsbruck, Austria, has received funding support from European Union to develop a new project that will make available the tool’s Agentive SEO technology for any Content Management System.

The project, called WordLift Next Generation, received the financial support of Eurostars Horizon 2020, a program promoted by the European Union that supports research activities and innovative small and medium-sized enterprises.[13][14]


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